EU importer of record and responsible operator
Sell in the EU without opening a company there.
For brands from Switzerland, the United Kingdom, the United States and Asia. Our EU company imports your goods, clears them, and is named on your label as the operator responsible in the EU. You reach 27 markets with one partner.
The problem
One line of small print stops you at the border.
To sell in the EU, your product needs an operator established in the EU named on the pack, and an importer to clear it. Most brands think the only answer is to open a company, hire someone and register for everything.
The plan
Feasibility study
Classification, duty, label review and the rules for your category.
We import and appear on the label
Under a written agreement that sets out who answers for what.
Stock and delivery
To your EU warehouse or straight to your customers.
The result
On sale in Europe within the rules, with no EU company of your own.
Your distributors and retailers deal with an EU supplier. You focus on the brand.
Why the EU asks for a local operator
| Your product | What the EU requires | What we do |
|---|---|---|
| Food and drink | The name and address of the operator responsible on the label. If the brand owner is outside the EU, the importer. | 360 XPS imports the goods and is named on the label. We check the whole label against EU rules: allergens, nutrition, legal name, origin, language. |
| Consumer products | Since 13 December 2024, an economic operator established in the EU responsible for the product, under the General Product Safety Regulation. | We act as that operator for the products we can take on, keep the technical file accessible and handle contact with authorities. |
| Regulated sectors | Sector rules on top, such as CE marking for machinery, appliances or medical equipment. | The feasibility study sets out the rules before anything moves. Goods that need a licence are outside what we do. |
What we take on
- Import
Import declaration under our EU registration, duty, import VAT, preferential origin where it applies.
- Label
Compliance review and our name as responsible operator on the pack.
- Market
Traceability, complaints, contact with authorities, coordination of any withdrawal or recall.
- Delivery
Storage and delivery anywhere in the EU, chilled, frozen or ambient.
What stays with you
Your product's composition, safety and manufacturing quality, its specifications and certificates, and your product liability insurance.
Being named on a label is a real responsibility. We take it on under a written agreement, after checking your specifications, certificates and labels. It is not a mailing address.
Questions brands ask
Do I need a company in the EU to sell food there?
No. EU food labelling rules require the name and address of the operator responsible for the food. When the brand owner is not established in the EU, that operator can be the importer. Our EU company, 360 XPS in Paris, imports your goods and is named on the label, so you can sell without incorporating.
What about products that are not food?
Since 13 December 2024, the EU General Product Safety Regulation requires most consumer products placed on the EU market to have an economic operator established in the EU who is responsible for them. Sector rules such as CE marking add their own requirements. The feasibility study sets out which rules apply to your product.
Who is responsible if there is a problem or a recall?
Being named on a label is a real responsibility, so it is shared under a written contract. We handle the market side: traceability, complaints, contact with authorities and coordination of a withdrawal or recall. You stay responsible for the product itself: its composition, safety, specifications and manufacturing quality, and you keep product liability insurance.
Do you handle customs, duty and import VAT?
Yes. We lodge the import declaration under our EU registration, pay duty and import VAT at the border, and check whether your goods can enter at a reduced or zero rate under a trade agreement.
Can my goods be packed or stored in another EU country?
Yes. Goods can be imported in one member state, packed in another and stored where your customers are. We plan the route so each step is declared correctly.
How long does it take to start?
It starts with a feasibility study. Its timing depends on the product and on how quickly we receive the specifications, certificates and labels we ask for.
Is your product ready for the EU, or does it only look ready?
Send us the product, the origin and where you want to sell. We tell you in writing what the EU requires, what it costs and where it could be stopped.
- You send the basics. Product, origin, destination. Two minutes.
- We read it ourselves and reply by email with what the route needs and which check fits.
- You decide. Nothing is charged until you accept a fixed quotation.
Prefer email? sales@360aces.com
Received.
We read every enquiry ourselves and reply by email. Here is what usually comes next:
- Quick checkfrom £450 · 3–5 working daysClassification, duty, eligibility and the certificates required, in a written note.
- Feasibility studyfrom £1,500 · 10 working daysVerified approvals, labelling gaps, landed cost and a written go or no-go.
Fees exclude VAT and are confirmed in a fixed quotation before any work starts. If you award us the operation within 30 days, the fee comes off the first invoice.